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Ditch the ill-fitting bras, mums-to-be, there’s a Bra-mnesty!

Did you know that 55 per cent of mums-to-be wear the wrong-sized bra? Only 35 per cent get fitted for a new bra in pregnancy, despite the average woman jumping from a 34D to a 36E while they’re with child.

And 57 per cent of expectant women report health issues linked to ill-fitting bras, including sore nipples, back problems, chafing, heartburn and mastitis, while 67 per cent say they don’t wear a bra at all in their second trimester.

That’s why mothercare is holding a Bra-mnesty in 10 of its stores nationwide. Dump bins have been installed for pregnant ladies to dispose of their badly fitting bras while they’re using the store’s free bra-fitting service.

Liz Day, Parenting Expert at mothercare, said: “We know how important it is for expectant mums to wear correctly fitted maternity bras through pregnancy, so we have qualified bra fitters in all our stores.

“We hope that our Bra-mnesty encourages expectant mums to come in and get fitted so they can leave happy in the knowledge that they are looking after themselves just as well as their bump.”

To check the fit of your bra yourself, follow these three easy steps:

  • Make sure the bra band runs horizontally right around the body

  • You should be able to slide two fingers under the band, neck edge, straps and inside the cups

  • The centre front of the bra should sit as close to the body as possible.

Good luck ladies and to find out more about buying the right maternity bra check out Mothercare's support guide!



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  • sunferralouise 07:2803/04/2017
    Mums need support, in all aspects of child rearing, lets do it!