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Introducing Our Cover Star

At the start of the year, we set out to do something different! We didn’t want to work with a model or a stock image, we wanted our front cover to be about everything the Best Baby & Toddler Gear embodies...real families! 

We decided to embark on a social media campaign on Mumii UK to find our 2017 cover star. Hundreds of you entered your little ones and the competition was tough. Finally, after much deliberation we whittled it down to the gorgeous, fun and spirited Dollie. 

Dollie, her brilliantly behaved older brother, mum and dad all descended on our offices from their hometown in Essex for the day. We had a fun day taking lots of shots of Dollie with or wearing some of the 2017 Best Baby & Toddler Gear Award winning products. Our professional photographer looked to capture the shot for the front cover but also a catalogue of photos for Dollie’s family, which was part of the cover star prize. 

Dollie spent hours striking poses, making us smile as she raced from one end of the office to another and her boundless energy was infectious. After numerous outfit changes and toys to try, we had a bank of images to choose from. Our winning shot is clear for you all to see - fun and cheeky, we think Dollie truly is a little star.

Samantha, Dollie’s mum, said: “We had an amazing day, both children really enjoyed it and so did we. As for the photos, we love them all and will treasure them for years to come. Thank you for a great day!”

A huge thanks to Dollie and her family - question is, who will make it on to the front cover of next year’s magazine?


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